Media Strategy -
An Overview
What to ExpectCollaborative Approach
1 ❋ Getting AcquaintedWe start by understanding your hotel’s brand, target guests and race-weekend goals, reviewing your existing marketing, audience and positioning within the F1 destination. This ensures the collaboration is tailored to your needs rather than a generic “influencer stay”.
2 ❋ Partnership InitiationTogether we define a bespoke partnership package: content formats (reels, stories, photos, blog, video), artist exhibition options, and how prominently your property integrates into the F1 race narrative. At this stage we align on race weekends, room requirements, key messages and any add-ons such as meet-and-greets or VIP experiences.
3 ❋ Content Plan and DeliverablesOnce the concept is agreed, a detailed content plan is created, specifying how many posts, what platforms, story angles, and delivery timelines before, during and after the race weekend. Clear deliverables and usage rights give you a predictable package of high-quality assets you can repurpose across your own channels and campaigns.
4 ❋ Race Weekend ActivationDuring the race weekend, on-site production brings the partnership to life through daily social coverage, hotel-focused storytelling and, where applicable, live artist exhibition and guest engagement. Your property is woven into the wider F1 experience, creating aspirational content that speaks directly to motorsport fans and luxury travellers.
5 ❋ Results, Reporting and Next StepsAfter the event, you receive a concise performance report covering reach, engagement, stand-out content, and any measurable enquiries or bookings linked to the collaboration. These insights form the basis for refining the concept into a repeatable, long-term partnership model for future races and potential multi-year agreements.
Reconnect with your passions as you welcome more guests to thrilling motorsport events at your hotel.